I am an independent communications consultant working with leading residential property businesses across the market. And I take on a small number of them at a time so that the person you brief is the person who does the work.

 

I've spent over twenty years in prime property communications, on both sides of the table. From running agency accounts for some of the industry's best-known developers, consultancies and individuals, to sitting in-house, leading PR and marketing for major London schemes. That mix is what makes my approach work: strategic counsel with the instincts of someone who has actually been the client, delivered with the polish of someone who has run the account.

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My clients tend to be brands with a story to tell, leaders with a strong point of view and businesses that want a seasoned professional without the overhead of an agency. Some of those relationships have lasted over a decade, which I take as the better measure of my work than any coverage report.

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I work as an extension of the team rather than a supplier at arm's length, understanding the wider commercial picture well enough to offer advice that's genuinely useful, not just plausible. And I always share what I think rather than what is easiest to hear, which is the most valuable thing a consultant can truly offer.

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The landscape I work in has shifted more in the last couple of years than in the previous two decades. Press, stakeholders and consumers are more discerning than ever. And widely dispersed while AI is changing how stories are told, found and verified. My approach stays creative and solution-led to keep pace with it rather than be caught out by it. Sitting slightly outside the business also gives me the external perspective and critical eye needed to build a profile for a brand, a project or a person that holds up under real scrutiny.

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None of that matters without delivery. My work and, more importantly my passion, go well beyond the strategy deck. I thrive on being behind tangible results – the column inches secured, the stakeholder relationships built and the lasting partnerships forged. And the meaningful change in their wake.